Your Journey To Leadership

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belairdirect is well known for its engaging little knight and memorable advertising, but what does it feel to be a part of the belairdirect team? To find out, we’ve interviewed three young employees who are passionate about their careers!

A short time ago, Aicha Kounta could never have known how the insurance industry would empower her as much as it does now. In fact, she didn’t know what insurance was before she met a belairdirect representative on campus.

Aicha Kounta
Aicha Kounta
Sales Agent
Algonquin College, University of Quebec in Outaouais

Coming from Far

Aicha has a remarkable past; she was born in Canada but grew up in Conakry, the capital city of Guinea. She moved back and forth between the countries a few times and graduated from university with a Finance Diploma when she was only 18! She then studied English at Algonquin College for 6 months and later obtained a Bachelor of Entrepreneurship from University of Quebec in Outaouais in the city of Gatineau. After graduating in April of 2019, she was primarily looking for a company where she could start a career and grow. She had no idea where her career journey would lead her, but she is extremely happy that her career path brought her to belairdirect.

During her interview she realized that insurance was what she wanted to do. “It is literally like a dream job!”, she says.

Aicha’s dreams continue to grow at belairdirect. She wants to embrace challenge and develop her potential to become an underwriter with belairdirect. “I’m grateful for the opportunity this company is offering me, so I just want to prove that they made the right decision,” says Aicha.

Aicha’s extraordinary growth within belairdirect demonstrates that success in the insurance industry is not simply based on educational background. Like Aicha, you need to be willing to put in the work, learn quickly, challenge yourself and be a team player.


Rima Mawassi
Rima Mawassi
Customer Service and Sales Representative
Collège de Maisonneuve, Université du Québec à Montréal

Rima Mawassi has a very diverse background that on first impression doesn’t necessarily seem suited to insurance. Rima grew up in Montreal and studied Biopharmaceutical Science and Actuarial Mathematics – two very different fields that seamlessly came together at belairdirect. “Throughout my first year of university, I realized how much I loved numbers and anything related to finance. This is also one of the reasons I applied to belairdirect,” says Rima.

Choosing Insurance

At school, Rima didn’t know where her areas of study would lead her, but she knew that she wanted to be a part of something different, innovative, and dynamic.

After identifying that insurance is an industry where she could thrive, she began looking for a company that would allow and support career development. belairdirect gave her exactly that – within just one year she was promoted from a Contact Agent to a Customer Service and Sales Representative where she is “identifying a client’s insurance needs and offering them the protection adapted to their needs.”

What she particularly enjoys about her job is using her analytical mind, her sense of negotiation and her desire to help others. “belairdirect has a variety of different opportunities that not everyone knows of and growing within the company is an option that is open to all the employees working there,” says Rima.

In addition to her meaningful and fulfilling work, she really enjoys collaborating with her co-workers.

Rima says that having confidence, building a network, being a good team player and the capacity to grow professionally are the most important things about her job that makes her career at belairdirect fulfilling and rewarding.


Edwin Joji
Edwin Joji
Insurance Advisor
St. Berchmans College, Kerala, India; Langara College, Vancouver

Edwin Joji grew up in Kerala, India and moved to Canada to attend school. He studied Business Administration, but wasn’t sure which area of business he was interested in pursuing upon graduation. His friend told him about belairdirect and encouraged him to apply. Edwin researched the insurance industry in-depth and found out about endless growth opportunities that insurance offers.

Growing with belairdirect

Edwin was hired as an Accounting Service Representative only 2 weeks after applying. And just 6 months into that role he was promoted to an Insurance Advisor. “This company offers a lot of growth opportunities and I would like to use it to my maximum potential,” says Edwin.

This inclusive and encouraging environment motivates Edwin to give his 100% at work every day. Edwin says that the management team at belairdirect is very supportive, which makes him even more dedicated to his job and the company.

Edwin recommends having a positive attitude and a desire to grow to succeed at the company. He says that belairdirect is “the best place to start your insurance career.” That’s because belairdirect not only teaches its employees all about the insurance industry, it also allows them to go deep into exploring their own potential and grow within the company – both locally and across Canada.

Belairdirect is many things: it’s an inclusive community of driven people, it’s a growth platform for hard-working individuals, and it’s a caring organization for those who are looking to hatch their careers in insurance. Explore job opportunities with belairdirect here!

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