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Why we're here

We're passionate about the potential of technology. Here’s why we believe there’s never been a better time to create the future.

Technology is the great enabler. It transforms. And it allows people and business to achieve some pretty remarkable things.

But taking advantage of the latest innovation is more complex (and risky) than many people would like. That's to say nothing about the challenge of maintaining the technology you’ve already got.

For Softchoice, being a North American Solutions and Services Provider is about one thing: building great customer relationships by making it simple for organizations to use technology to grow their success.

To do this we’ve created the most complete solutions and services offering anywhere in North America. That includes the expertise to take advantage of the latest innovation as well as tools and resources to make the most of your existing IT infrastructure.

Of course, we know great capabilities only get you so far. When all is said and done, helping customers achieve better outcomes for their business really comes down to people.

Make that exceptional people.

In many ways, getting you to a better place is all about unleashing the potential of our people. We believe that when our people are encouraged to think BIG, to be of SERVICE to others, and to grow each and every day, amazing things happen. We delight more customers. We help solve bigger problems. And we make a bigger difference to our industry, our shareholders and the communities where we work and live.

That’s why we’re here. To grow bigger and better by helping our customers leverage innovation to do the same.

Our beliefs

Beliefs are powerful things. They are the foundation for important decisions. And they tell you a lot about what make us the way we are. At Softchoice, we believe...

You should love what you do.

We’re passionate about the difference we seek to make for our customers and the world around us.

Optimism creates opportunity.

Attitude is everything. We focus our attention on what’s possible and how to make things better.

Actions speak louder than words.

Great companies are made up of great people who get things done, not just talk a good game. Enough said.

In doing the right thing.

Trust is the true currency of business. You earn trust by doing the right thing, especially when no one is looking.

In servant leadership.

The best leaders put the needs and goals of their people first, because inspired and empowered people can accomplish more than they might ever have thought possible. We’re building a truly GREAT company. We believe that a truly great company is one where every stakeholder – customers, employees, partners, shareholders and the people in our communities – is better off because of you.

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