EF Educational Tours Canada

Across Canada

Conceptual/Creative Copywriter (FT)

Toronto, Ontario
Early Career

Conceptual/Creative Copywriter (FT)

The Studio at EF Tours

Toronto, ON, Canada


For 50 years EF has been working toward one global mission: Opening the World Through Education. Today, The Studio at EF Tours in Toronto is looking for a Copywriter.

In this role, you'll be a key part of the team at the center of the conception, design and execution of integrated, cross channel marketing initiatives spanning video, web, print, mobile, email and social media. People who thrive here are comfortable working in a creative, flexible, fast-paced and innovative environment. We never stop pushing the boundaries of what we can do and where we want to go.

EF is a large company with a small company feel. We foster a highly collaborative working environment which encourages ideas from every member of the team. With the support of senior management, our team members enjoy ample opportunities for creative experimentation and professional growth. You'll work closely with other writers, UX & UI designers, creative technologists, our in-house development team, the video team, integrated producers, and marketing and business stakeholders. You'll also be a part of EF's global creative community, including teams in Boston, London, Zurich, Hong Kong and Shanghai.

Examples of some of EF's recent creative work can be viewed at: http://creativejournal.ef.com


The Copywriter opportunity lets you combine your strengths in writing, ideation and customer experience development into a unique, rewarding role. You will be part of a creative, technology and production team that works with in-house clients to conceptualize and produce high profile work. You'll be counted on to be a multi-channel copywriting expert, an effective marketing strategist, and an original thinker. The person we are looking for has experience working on multiple projects for multiple teams with overlapping deadlines.


If you dig writing anything from banner ads to 200-page brochures, if you like to dance with designers (metaphorically or otherwise), if you get all giddy about a great turn of phrase, if your favorite question is, "What's in it for the reader?"...then you're our kind of writer.

The person we are looking for has been in the game for a bit, maybe even working at an agency before. Regardless, this person will take great pleasure in making international and domestic educational travel irresistible. We do not merely want you to contribute to all the great things we are already working on. We want you to pipe in and say, "Hey, I have some ideas." Besides pitching your fantastic ideas as part of our team, you will be writing short- and long-form copy for video, interactive properties, catalogs, travel itineraries, letters, postcards, emails and whatever else comes along for our tour-related products.

Your writing must be sharp and lean. Your grammar should be impeccable. You should be enthusiastic and eager to learn. You should be game to do some proofreading from time to time. Of course, you play nice with fast deadlines, you're a master juggler and your best buddies are InDesign and Word.

You want to be rewarded for your efforts and know that you've made a difference. You're responsible, outgoing and organized. You're comfortable speaking up and doing what it takes to keep a project on schedule and on budget...and make it great. The idea of a cubicle makes you twitch, which is okay because we don't like them either and you won't find a single one at our office.


  • Excellent conceptual and writing skills.
  • 3+ years as a copywriter, with agency experience a huge plus.
  • Strong understanding of strategic direction.
  • Strong understanding of direct marketing principles.
  • Highly organized, including the ability to adapt gracefully to changing priorities and multiple projects with a high level of accuracy.
  • Highly motivated, self starter.
  • Knowledge of InDesign and Word a plus.
  • Bachelor's degree or higher preferred.


Below are just a few reasons why people love working here:

  • Travel and Language Programs: EF product discounts
  • Opportunity to travel internationally
  • Tuition reimbursement
  • Fun offsite outings
  • Three weeks paid vacation your first year
  • Competitive benefits package
  • Comprehensive health and dental benefits, as well as a company matching RSP plan


Here at EF Tours we are entrepreneurs. We are a global, organically collaborative, and mature organization. We are the world's largest privately held education company. If you believe that great educational experiences can instill confidence, unlock opportunities and transform lives, we want you to come work with us.

EF Educational Tours offers international learning opportunities designed to provide students with firsthand exposure to the world's cultural, historic and natural sites as they study them.

EF Educational Tours is a division of EF Education First, the world leader in international education. Founded in 1965, EF's mission is to break down barriers of language, culture, and geography. To date, EF has helped millions of people learn a language, discover the world or earn an academic degree. 


How to Apply